As a researcher and copywriter, I have produced publications, reports and manuals for a variety of purposes as well as written and edited books. I have developed content to optimise website traffic and online presence. I have lectured and mentored both students and professionals in classroom and online settings. By utilising quantitative and qualitative analysis skills, I have successfully created new and fine-tuned existing systems to maximise process and information efficiencies for clients.
Experience
Research and Publications:
- Topical & Situational Analysis eg: Dairy, FMCG, Health Systems, Education, Political
- Awareness focused research eg: Female Genital Mutilation, Health, Budget flows
- Learning material eg: school, university, professionals and political dignitaries
- Pre-publication book editing and proof reading
Content Development and Copywriting:
- Print & online articles
- Website copy
- Social Media copy
- Brochure content
- Catalogues
- Editorials
- Advertorials
- Marketing and Promotional Material (print and online)
- Copy preparation eg: details aids, dosage cards, fact sheets
- Proof Reading and Editing
- Blog writing
SEO Copywriting:
- Brand Launch
- Ecommerce content
- Website content
- Product content
- Website user review and analysis
Miscellaneous:
- Advertising campaigns and content
- Competition design
- Speech writing eg: Health, donor sector
- Sector guidelines & SOPs eg: Dairy, FMCG, Donor, Administrative
- Corporate and Industry analysis and dossier compilations
- Donor Grant (application, implementation framework and M&E systems) eg: GF HIV/AIDS
- Co-Author eg: 2012 South African Budget Guide
- Ghost writing
- Lecturing eg: University of Cape Town
- Online mentoring and advisory eg: McDonough School of Business, George Town University